If you're in business in St Helens and you've survived the past few years, now is a good time to look to the future and to prepare to take advantage of not just the forthcoming Christmas season but also the increase in business as the economy finds its wings again.
Let's be honest, businesses not only in St Helens but all over the UK and indeed the world have faced some extremely tough times. If you were shrewd and smart enough to survive then now's the time to remove the battens from the hatches, let some fresh air in and make plans to move forward.
Making Business Plans
The face of business is changing in St Helens, the typical business model of old is unrecognisable in the town today, the markets and town centre have given way to hypermarket complexes, Spending habits have changed, the leisure industry has had to adapt since the smoking ban and we've seen traditional pubs either reinvent themselves as pub restaurants or close their doors. Whilst it's sad to see any local business shut up shop it does increase the market for those that survive.
Peoples buying habits have changed too, with the vast majority of the population now online people tend to shop from their laptop rather than browse shop fronts. What does this mean for you?
People still like to buy locally but they will research things on the internet first. Whereas up until a few years ago a decent roadside location and an advert in the
St Helens Star or
Reporter would have brought regular business to your door, people now expect to be able to simply type a search into Google and research a purchase from their armchair. The vast majority of people would still rather buy face to face as oppose to online for payment security reasons but none the less, the research more often than not is done via the internet. Online sales have continued to grow even during the recession, last year alone they increased by 14%
Web Design St Helens
So how can you take advantage of this shift in buying? Well first of you should already have a website, if not then you need to speak to a web designer. Find a local
web designer in St Helens who has experience of your market, is local so you can chat to him whenever necessary and who can understand your business and it's place in St Helens. Get your business online, showcase what it is you do, reach out to the people in the town and say "Hey, we're here in St Helens and we're online!
Having a website gives you the opportunity to have a salesman working for you 24 hours a day. It gives you the opportunity to put your business in the best light possible but it also does so much more. You can interact with your customer base, you can even extend your reach outside of the town, as far as you like! If you already have a website then take a good look at it, have you had a website designed a few years ago and just neglected it since? Be honest, if so then have it redesigned. Have it optimised so that it is high up on Google search. Do you have a Facebook page? If not then you are missing out on a massive opportunity here. Facebook in conjunction with a website is a fantastic way of communicating with customers and increasing public awareness.
If all this makes your head hurt then fear not, There is help and advice waiting for you at you at the
St Helens Chamber of Commerce alternatively there is an excellent
St Helens Web Design Company called
Gwiz who can design a new website or redesign an old one for just a few hundred pounds. They can also help you to get onto Facebook and Twitter.
It's understandable that this may worry some business owners in St Helens, the face of business is changing so rapidly but only the foolish will ignore the benefits of being online. If you've come this far already then your business has proven itself to be strong. Reinforce that strength by arming it with the advantage of a website and watch it thrive.
